"Design isn't the polish.
It's the infrastructure everything else depends on."
Fractional Design Leadership That Meets You Where You Are
Meet Laura —
I'm a Content Designer turned UX Design leader with 15+ years leading and crafting design and systems at scale for national and global brands.
Now I bring that leadership to startups and growing businesses as a fractional UX design leader.
Growing companies rarely fail because they lack good ideas. They fail because no one owns the system connecting brand, product, and experience. Decisions get made one-off and inconsistently by whoever is in the room. That's the gap I close.
If your business has outgrown ad hoc design decisions, it's time for design leadership. Let's talk.
Ways to work with me
Retainer: Ongoing partnership with guaranteed hours per week for a period of time.
Advisory or Coaching: Executive advice and coaching while you and your company transition through a growth period. Includes leadership coaching, advice on scaling your company, strategy, and more.
By project: Agreed-upon set of deliverables with clear start and end date
Embedded: I join your team for a contracted period of time to help grow and scale your design strategy and set the foundation and scaffolding for future growth.
Companies and brands I’ve worked with:
