Brand Creative Director Portfolio
Laura
Fariole
Senior UX Design & Content Design Leader with 15 years shaping how billions of people experience products — and a deep belief that the clearest, most human language changes everything.
View Portfolio →"Design is storytelling — and the best stories make you feel something before you even understand why."
Why Fisher-Price
Where story meets play.
I've spent my career at the intersection of systems thinking and human storytelling — designing language and experiences that feel effortless for millions of people, while managing the regulatory, accessibility, and organizational complexity underneath.
Fisher-Price is a brand built on a 90-year promise: that play is how children become themselves. That promise is exactly the kind of meaningful, multi-generational design challenge I want to lead. I understand legacy brands — how to honor what people love while making it feel alive and new. I understand children's development, the trust parents place in a brand like Fisher-Price, and what it means to design for both audiences at once.
And I understand scale. I've shipped creative that reaches billions. I know how to build the creative systems — the design languages, the voice frameworks, the scalable standards — that allow a beloved brand to grow without losing its soul.
Selected Work
Case Studies
A selection of high-impact projects that demonstrate creative leadership, systems thinking, and the ability to deliver at scale. Visual samples can be added to each card below.
Building the Creative Language for 70,000+ Employees
Led content design and voice & tone strategy for Meta's internal enterprise design system — the single creative foundation used across internal tools serving every employee. Scaled the Enterprise Content Design team from 5 to 10 ICs across 3–5 time zones, and established a net-new voice & tone framework that drove consistency across dozens of internal products.
Launched 20 design patterns that resulted in 97 product adoptions and 2,500+ Figma component insertions — a creative system so well-built that teams chose to use it, not because they had to.
Making Legal Language Human at Planetary Scale
Negotiated and delivered a landmark redesign of Meta's Privacy Policy — reducing the Flesch-Kincaid reading level from 15.1 to 8.5. This wasn't just a copy edit; it was a creative and strategic act: establishing a data-backed rationale for plain language over legalistic language through multivariate, multi-platform experimentation.
This work demonstrates the exact creative leadership Fisher-Price needs: the courage to champion clarity, the rigor to prove it works, and the executive influence to make it happen across a global organization.
Designing the Unified Business Experience Across Meta's App Family
Designed Meta Business Suite from zero — a centralized tool that unified business features across Facebook, Instagram, and WhatsApp in a single mobile experience. Created the notification framework and login logic that became the foundation for Meta's Accounts Center, affecting billions of users.
Starting from nothing and building something that outlasts you is the ultimate creative act. This is what brand-building looks like at scale.
Designing a Brand from the Ground Up — and Taking It Global
At DraftKings, I built the company's first brand guide, style guide, and company values from scratch — giving a fast-growing startup a creative identity to grow into. Led the UK expansion in Q4 2015, navigating content compliance with legal counsel. Designed user flows from login through gameplay and transactions that drove DAU from 50,000 to 350,000 in a single year.
The same skills that built a sports gaming brand from scratch apply directly to protecting, evolving, and expanding the Fisher-Price legacy.
What I Bring
Creative Leadership Skills
Brand Systems Architecture
I build the creative infrastructure that lets brands scale without losing coherence — design systems, voice & tone frameworks, content standards, and component libraries that teams actually use.
Human-Centered Storytelling
With an MFA in Fiction and a career spent writing for billions of users, I understand narrative at every level — from a product's button copy to its brand promise. I'm a proven writer and storyteller, not just a strategist.
Executive Influence & Stakeholder Leadership
I develop strong executive relationships quickly. I've negotiated with regulators, aligned C-suite stakeholders, and built consensus across legal, product, engineering, and policy teams — always keeping creative quality at the center.
Global Team Leadership
I've led 44+ designers across 5 time zones. I manage with a strengths-based approach, mentor women at every career stage, and consistently achieve manager favorability scores well above company averages.
Inclusive & Accessible Design
Led European Accessibility Act 2025 compliance across 5 platforms. I believe accessibility isn't a checklist — it's a creative commitment to making sure your brand belongs to everyone.
0-to-1 Brand & Product Creation
Built Meta Business Suite, DraftKings' first brand guide, and enterprise design systems from scratch. I know how to build something new while staying deeply connected to what already matters about a brand.
Career
Experience
Meta
Senior Content Design Manager, Privacy & Data Practices
Co-lead globally distributed UX Design org of 44+ across 5 time zones. Led compliance, brand language, enterprise design systems, and content strategy for products serving 3.35B daily active users. 96%+ manager favorability YoY.
Athenahealth
Content Strategist
Translated complex healthcare services into compelling sales collateral and thought leadership. Managed 150+ content pieces with quarterly metric-driven reviews.
DraftKings
Content Designer
Built the company's first brand guide, style guide, and company values. Led UK expansion. Drove DAU from 50K to 350K through UX-focused design of login, gameplay, and transaction flows.
Apple
Specialist & Creative
Brand ambassador. Conducted 15 daily training sessions using the Socratic method. Cultivated deep empathy for how people — including those with disabilities — interact with technology.
Freelance
Content Designer & UX Strategist
Worked with George P Johnson (IBM, Samsung), Jack Morton Worldwide (SUBWAY, Disney, Sony, Pixar), ACV Auctions, and Cardinal Health. Ghost-wrote for Susan Sarandon and Malala Yousafzai; art directed with celebrity athletes.
Thought Leadership
A leader who thinks — and writes — in public.
Enterprise design systems aren't just component libraries. They're a creative act of organizational empathy.
6,000+ reads · Enterprise Design Systems Essay
The best leaders don't manage around instinct. They've earned the right to lead with it.
480 reads · Leading with Intuition
Influence isn't something you take. It's something you earn by making the people around you better.
580 reads · How to Influence
Let's build something memorable.
Fisher-Price has been telling families "play is how children grow" for over 90 years. I want to spend the next chapter of my career making sure that story resonates for the next 90. This role is where my entire career has been pointing — and I'd love to talk about how I can help build it.